Geoanalyzer


It is an application that combines the solutions of Business Intelligence and Location Intelligence with geo-referenced statistical information for Mexico and several Latin American countries. Geoanalyzer relates the traditional analysis of Business Intelligence and Location Intelligence. It allows the use of commercial indicators with geostatistical information to create or adjust sales or marketing strategies. It also allows the identification of clusters to help in the segmentation of its clients.

geoanalyzer

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Integration of the information found in different locations in a central node.

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Upload and update data from any source quickly.

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Approval of processes, cleaning and standardization of data.

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Monitoring of information shipments and timely identification of communication problems.

benefits

Benefits

  • Geoanalyzer shares all the functionalities and advantages of Integra, combining the characteristics of a geographic information system (GIS) to provide users with a hybrid Business and Location Intelligence system.
  • It facilitates the identification of clusters.
  • It helps confirm the behavior of your customers' segmentation.


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characteristics

Advantage

  • Analyze the data of the points or areas of interest (hospitals, schools, ministries, etc.) identifying interrelationships for the implementation of strategies.
  • Find points of interest or beneficiaries through spatial analysis and relevant information of your business.
  • Identify the profiles and types of beneficiaries.
  • Perform a correct segmentation of territories for the implementation of their strategies.
  • Identify more profitable areas of interest through the use of thematic maps.





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